A smarter way to sell property

Sell for the
right price. Zero fees.
Committed buyer.

Buyers compete → market price 56-day target completion £0 seller fees — always
Get a Free Estimate → See How It Works
Not a quick-buy company Member of the Property Redress Scheme Built by ex-estate agents

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Sell Your Property

Market price, committed buyer, zero seller fees — in around 56 days.

Free · No Obligation · 2 Minutes
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Enter your postcode to get a free indicative estimate. No commitment

Indicative estimate only. Based on comparable sold prices and AI analysis — AI can make mistakes. Not a formal valuation or professional appraisal.

No obligation No commitment We aim to reply within one working day
£0
Seller fees — every sale
56
Days — our target window to exchange and complete
~5×
Fewer fall-throughs vs private treaty¹
70%+
Sold before auction day

¹ 26% of UK private treaty sales fell through in 2025 (Quick Move Now). Auction terms mean buyers commit before proceeding. † Based on Howsold sales to date. Past performance is not a guarantee of future results.

Why Howsold

An estate agent with a better model.

Not a quick-buy company offering you a discounted price in exchange for speed. Not a traditional agent charging 1.5% for months of uncertainty. Something genuinely better than both.

Buyers compete for your property

Multiple buyers bid against each other — the same market competition that drives prices up, not down. A fair, transparent result every time.

The winning buyer is committed

The buyer pays a reservation fee from day one. Unlike private treaty, they can't just walk away. Your sale is protected — no more 26% fall-through risk.

You keep more of what you make

Zero Howsold seller fees. On a £250,000 sale that's typically £3,750–£5,000 extra in your pocket versus a traditional estate agent.

A target completion date from day one

Your auction date is set when you list. Not months of vague timelines — a fixed 56-day window you can plan your life around.

Pre-auction interest from day one

The moment you sign, we contact pre-qualified buyers immediately. Over 70% of properties receive offers before auction day — you decide whether to accept.

You're in control throughout

We present every option. You make every decision. Accept a pre-auction offer, push to auction, or hold out — it's your property, your call, always.

How it works

Your property journey made simple.

01

List with us — we start working immediately

Your auction date is set from day one. We begin contacting pre-qualified cash buyers immediately — investors ready to move without mortgage delays or chain complications.

02

Offers in — you decide what happens next

If pre-auction offers come in, we present them with honest advice on whether competitive bidding is likely to beat them. Accept, negotiate, or go to auction — always your call.

03

Buyer committed — sold in 56 days

Whether sold prior to auction or on the day, the buyer signs auction terms and is locked in. We work to exchange and complete simultaneously within 56 days. Zero Howsold fees.

"Most estate agents list and wait. We work your sale from day one."
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Our approach

Your auction date is set. Your buyer is already being found.

Every Howsold property has an auction date from day one. That's your guarantee. What makes us different is what happens before it.

Before Auction Day

We introduce your property to pre-qualified buyers ready to move fast — no mortgage delays, no chains. If an offer comes in, we present it to you. Your call entirely whether to accept or let competitive bidding take over.

On Auction Day

If pre-auction interest doesn't produce an offer that works for you, the auction runs. Multiple buyers compete. The price is determined by the market — not by a single buyer trying to offer you less.

The Result Either Way

A committed buyer who has signed auction terms. Zero seller fees. We target exchange and completion within 56 days. No surprises, no fall-throughs, nothing hidden.

"Over 70% of our properties sell before auction day — matched to a buyer who's already funded, committed, and ready to complete."
The honest comparison

What selling actually costs you — on a £250,000 property.

Illustrative comparison only. Figures based on stated assumptions — see footnote. Not financial advice.

Traditional Estate Agent Quick-Buy Company HOWSOLD
Seller fees £3,750 (1.5% + VAT) £0 £0
Typical sale price Market value (if it sells) ~£210,000 (15–20% below market) Market value — buyers compete
Buyer committed? No — can walk any time Yes Yes — signs auction terms
Typical timeline 6–9 months average 4–8 weeks Target 56 days
Fall-through risk ~26% nationally Very low Auction terms protect you
Illustrative net proceeds¹ £246,250 ~£210,000 £250,000

Sellers remain responsible for their own legal and conveyancing costs, typically £1,000–£2,500. Howsold fees are £0. Individual results vary. Not financial advice.

¹ Illustrative example only on a £250,000 property. Before your own legal costs and any mortgage redemption. Estate agent fee assumed at 1.5% + VAT. Quick-buy company assumed at approx. 15% below market value. Individual results will vary. This is not financial advice.

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Our commitment

Three guarantees. In writing. Every sale.

Zero Seller Fees — Our Commitment

You pay Howsold nothing to sell your property. No listing fee, no commission, no hidden costs. If you don't sell, you don't pay. Full stop.

56-Day Target — Our Process

Our process is built around a 56-day window from agreed sale to exchange and completion. While individual timelines can be affected by factors outside our control — legal, survey, or mortgage delays — this is our commitment and we will always work to meet it.

Total Transparency — Our Standard

Every fee — ours, the buyer's, the solicitor's — written down before you sign anything. If a cost arises that wasn't disclosed to you upfront, we will work to resolve it with you.

As featured in

What our sellers say

Don't just take our word for it.

5.0 on Google Reviews
Verified reviews from real customers
★★★★★
★★★★★

"WOW what a great experienced team you have put together! I had my reservations about selling in the modern auction method — I needn't have worried, everything went super smooth. From the day we put the property up for sale, it was plain sailing. A quick sale and I achieved the best possible price with Josh's guidance. Don't waste time with other estate agents — take a leap of faith. I honestly could not be happier with the outcome. 10/10"

K
Kevin Joinery
Google Review · 5 days ago
★★★★★

"I had the pleasure of working with Joshua Owens to sell my property, and I couldn't be more impressed with his dedication and professionalism. From start to finish, Joshua was amazing — always available to answer questions, provide advice, and ensure everything ran smoothly. His knowledge of the market, attention to detail, and proactive approach made the whole process stress-free and successful. I highly recommend Joshua to anyone looking to sell their home."

F
Felisha James
Google Review · Local Guide
★★★★★

"I bought a property from Howsold and I am very pleased with them. We secured the property and completed quickly and I would definitely buy from them again. Business owner was very knowledgeable about the property sector."

O
Olivia Jameson
Google Review · 24 weeks ago
★★★★★

"I worked with Kiki to purchase a property. The whole process was absolutely fantastic — incredibly responsive and very clear around next steps, timelines and how we moved forward together."

E
Ed Field
Google Review · 12 weeks ago
Who we help

Built for people who need to sell — properly.

Landlords selling up

The Renters Rights Act has changed the game for landlords. Sell your rental with a committed buyer and zero seller fees.

Find out more →

Inherited property

Probate's done. The house is empty. Every month costs you. Resolve it cleanly with a buyer who's genuinely committed.

Find out more →

Stuck on the market

Your estate agent promised six weeks. It's been months. There's a better route — and it costs you nothing to try.

Find out more →

Chain break

Your buyer vanished. You can't face another 4–8 months. Get a committed buyer faster than you thought possible.

Find out more →

Divorce or separation

A clean, fast, certain sale. No drawn-out negotiations. No risk of it falling through at the last minute.

Find out more →

Relocating with a deadline

A target completion date you can plan a new job, a new home, and a new chapter around.

Find out more →

Get a free indicative estimate.

Two minutes. One postcode. No obligation. We'll call within one working day with a realistic valuation and plain-English options.

Free · No Obligation · 2 Minutes
Get a free property estimate

Enter your postcode for a free indicative estimate. No commitment

Indicative estimate only. Based on comparable sold prices and AI analysis — AI can make mistakes. Not a formal valuation or professional appraisal.

No obligation ever We aim to reply within one working day
Josh Owens, Founder of Howsold and Owner of Property Decoded, Liverpool property expert
About Howsold

Liverpool-based. Nationally active. Built by people who've been on your side of the table.

Howsold was co-founded by Josh Owens and Khashi Shahverdi — a team that spent the last decade inside the UK property market as sellers, investors, and sales directors before building the platform they wished existed.

We built Howsold because the traditional estate agent model fails sellers. Long timescales, high fees, buyers who can pull out any time. The Modern Method of Auction is a fundamentally better model — competitive pricing, committed buyers, and zero seller fees.

We're based in Liverpool. We sell nationally. Every seller deals with a named person who answers the phone.

Howsold is a trading name of Latomus Capital Limited (Company No. 15497250).
Pacific Chambers, 11-13 Victoria St, Liverpool, L2 5QQ.
Member of the Property Redress Scheme. Finance introductions via Melius (FCA-authorised) — referral fee may apply, disclosed in all communications.
Questions answered

Everything you need to know.

Generally no — and often more. When multiple buyers compete for your property, the price is driven by genuine market demand, not a single buyer's opening offer. You also pay zero Howsold fees, whereas a traditional estate agent typically charges 1–2% + VAT. On a £250,000 property, that's up to £6,000 extra in your pocket.

No — and this is the most important distinction. Quick-buy companies make one offer, typically 15–20% below market value. Howsold is the opposite: we bring multiple buyers to compete for your property. The price is set by competition, not by a single buyer trying to get a deal. You get market-competitive pricing, a committed buyer, and zero seller fees.

Zero Howsold fees. You pay your own conveyancing solicitor (typically £800–£1,500) and £300–£450 for the legal pack required by auction rules. No commission, no listing fees, no hidden charges. Everything confirmed in writing before you sign anything.

The buyer pays a reservation fee of 4.5% inc VAT or £6,600 inc VAT — whichever is greater. This is what makes them committed and is why our fall-through rate is far below the 26% private treaty average. The fee is disclosed to buyers before they bid.

They forfeit their reservation fee and the property relists at no extra cost to you. In every instance where a Howsold buyer has stepped back, we've matched the seller with another buyer and completed the sale.

If bidding doesn't reach your reserve and no pre-auction offer suits you, the property isn't sold — and you pay nothing. If a property doesn't attract interest, it's usually a pricing conversation. We'll have that honestly before auction day, not after. We can re-run the following month.

Three key differences from established auction platforms: your auction date is set from day one, creating a fixed deadline that concentrates buyer attention; we work our off-market buyer network from the moment you sign, so over 70% of our properties sell before auction day; and you deal directly with our Liverpool team — a named person, a direct number, no call centres or handoffs.

Yes. We're members of the Property Redress Scheme. Finance introductions via Melius (FCA-authorised). Howsold is a trading name of Latomus Capital Limited (Company No. 15497250), registered in England & Wales.

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